Carving out an authentic brand story is an absolute must if you want to grow a business that truly resonates your dream clients. Sharing the parts of your story that are most relevant to your business and your audience are what will keep them “clicking through” rather than clicking away. Building up assurances that they both “like” you and “trust” you and are willing to explore your products or services further.
If you’re a creative online in any capacity then I am sure that you have written copy before, whether that be for your website, Etsy sales page or even blog posts. But do you always take the time to make sure all of those little copy-hiccups are corrected? I know myself how tempting it is to sit down, write some copy and then, desperate for a cup of tea, hit publish, dashing to the kettle before you have really double checked your work for errors.
This is in response to Suzy Darke’s beautifully written post on her life in books on her blog; Under the Green Fig Tree. I so enjoyed reading the books that have shaped her life to this point and it brought back memories for me from Sylvia Plath’s The Bell Jar and of course Harper Lee’s To Kill a