• How to write an authentic brand story

    Carving out an authentic brand story is an absolute must if you want to grow a business that truly resonates your dream clients. Sharing the parts of your story that are most relevant to your business and your audience are what will keep them “clicking through” rather than clicking away. Building up assurances that they both “like” you and “trust” you and are willing to explore your products or services further.

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  • Proofreading your website copy: My top five tips

    If you’re a creative online in any capacity then I am sure that you have written copy before, whether that be for your website, Etsy sales page or even blog posts. But do you always take the time to make sure all of those little copy-hiccups are corrected? I know myself how tempting it is to sit down, write some copy and then, desperate for a cup of tea, hit publish, dashing to the kettle before you have really double checked your work for errors.

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