I’d like this space to be a place where I capture memories and moments. I have missed this side of sharing. I also feel that this year in particular is one where looking for the beauty in the everyday is important, not just the adventures in life. Any wisdoms in how to actually do this that I uncover along the way I will of course share here too.
Recently, I have been back in planning mode looking to the next 12 weeks of this new season. Rather than working through an entire year in one go, I am really enjoying breaking it down into 12 week blocks; season to season. This month, I have been lucky enough to be gifted a beautiful new wall planner by Jo of @itsjasperandrose. The design is gorgeous, and I adore the spring-inspired colour palette and illustrations. I have so enjoyed filling it out over the past week or so and have used it to think about all of the things I would like to do this spring.
Carving out an authentic brand story is an absolute must if you want to grow a business that truly resonates your dream clients. Sharing the parts of your story that are most relevant to your business and your audience are what will keep them “clicking through” rather than clicking away. Building up assurances that they both “like” you and “trust” you and are willing to explore your products or services further.
As a fellow tea lover, admirer of countryside walks and fireside reading; I am so pleased to announce that this month Josephine Brooks is our Her Kindred Story guest. You might know Josephine from her beautifully inspiring podcast; On The Make or recognise her from her gorgeous Instagram feed; @josephinepbrooks. Josephine’s mission is to help side-hustlers build
If you’re a creative online in any capacity then I am sure that you have written copy before, whether that be for your website, Etsy sales page or even blog posts. But do you always take the time to make sure all of those little copy-hiccups are corrected? I know myself how tempting it is to sit down, write some copy and then, desperate for a cup of tea, hit publish, dashing to the kettle before you have really double checked your work for errors.
This is in response to Suzy Darke’s beautifully written post on her life in books on her blog; Under the Green Fig Tree. I so enjoyed reading the books that have shaped her life to this point and it brought back memories for me from Sylvia Plath’s The Bell Jar and of course Harper Lee’s To Kill a
My first guest is someone I have been inspired by for quite some time. Kate Cullen is a stylist and designer for creative businesses and has quite a number of strings to her bow. From her Curated by Heart workshop which she has now taken online, a shop selling fairytale wares of silk ribbons and linen to her latest project; Nurture & Bloom, an online magazine. Kate is a strong advocate for encouraging women in creative businesses and her encouraging support is keenly felt amongst the online community. So let’s get started and discover Kate’s story.
When I first begin working with a client, I always start with my Brand Story Questionnaire. It can seem a daunting task at first, but I have found that the process of working through the questions really helps them to hone in on their brand, define their values and provides the opportunity to get to the heart of their brand story. Sometimes it can be hard to appreciate the trajectory of how you got to where you are today and these questions, as well as an outside perspective, can really help you to get to grips with your brand story.