Lovely to meet you, I’m Johanna.

I believe that sharing stories is how we build communities.

As a little girl I read The Secret Garden. I was taken in wholly by the world of the garden, the story told of how it flourished and with it, young Mary as she grew snow white blossoms and flowering cherry trees. The magic that flowed from within those pages still speak to me now, signifying the power of a well-told story.

Now, after over 4 years of working in the branding industry and a degree in English Literature in arm, I have struck out on my own to tell the stories of others for the industries I most believe in. For the independents, the makers, the artists, the photographers and of course the business dreamers.

I start with the stardust of your business, the grains that make up the magic.

I seek out the strands of your story, finding and communicating the authentic spark that ignites your business and sharing it with your community. I tell stories that have depth, honesty and a raw quality. With the tapestry of hues and shades of your creative venture. I write words that empower, words that build communities, words that inspire and spark magic. I’m not up for writing words that sell, I want to write words that mean something to you and your community.

‘Magic is always pushing and drawing and making things out of nothing. Everything is made out of magic, leaves and trees, flowers and birds, badgers and foxes and squirrels and people. So it must be all around us.’

The Secret Garden, Frances Hodgson-Burnett


So what do I believe in?

Storytelling – The magic of a story told is the key to a brand that stays in the hearts and minds of your client. I believe in finding the strands of your business history and weaving them together to form your brand story reflecting your core values and beliefs.

Empowerment – I don’t believe in just providing you with the words for your website, I want to empower you to go on and keep sharing your brand story. Once we have completed our project together, I will give you the tools to continue to spread your message with your audience.

Authenticity – I am a big believer that your true and authentic story is the one to be shared. I don’t believe in embellishment, you’re good enough just as you are! Staying faithful to your beliefs will be key in truly connecting with your customer.

Community – This is where the ‘Kindred’ of Kindred Words comes in. The power of a thriving community that supports your business is one of the most valuable facets of your brand. It is also the most rewarding way of developing your business and allowing your audience to make genuine connections with your brand.

Just a pinch of magic – Everybody needs a sprinkling of magic. What is a story if it does not incite the imagination and inspire your reader? Let’s uncover that sparkle in your business and make it shine through your brand story.